Improving working condition of staff through pre-service and in-service training.
Pre-service training for preparation and producing well trained personnel in various skills from Agricultural Training Institute & Agricultural University. In-service training to the persons on job is to enhance the skills of the staff so that they can cope with the existing situation prevailing in the field.
Communication with Client/Target Group
The target group includes both male and female farmers. Extension addresses in principle agricultural problems of all categories of farmers, however it deals with small scale farmers in rendering special activities. The transfer of knowledge involves communications at each step. Therefore, it is important for extension agent to know the basics of the communication process. Mass communication media including electronic media such as Radio, Television, Internet, printed media such as newspapers, magazines, posters, leaflets and hand outs etc which may be utilized effectively.
Coordination of all the departments linked with Agriculture development such as Agriculture Research, Livestock and Dairy Development, On Farm Water Management, Agriculture Development Banks, Cooperatives, local Kissan councilors, District Kissan Members and other Departments. Non Government Organization’s (NGO’s) Sarhad Aiwan-e-Zarat, Cotton Committee, Tobacco Board, Irrigation and Agriculture Engineering (Farm Machinery Organization). Input supplying agencies e.g. Seed, Fertilizers, Pesticides working on Agriculture must frame a District Coordination Committee under the patronship of District Coordination Officer and Chairmanship of Executive District Officer to run the activities of Agriculture sectors smoothly.
Plant protection is an important objective/scope to be addressed. In this connection the staff and farmers training be arranged and the legislation already available may be implemented and the Quarantine procedures be adopted by the Federal Government. In order to combat with the adulteration of pesticides the Vigilance Committee for pesticides be made at District level to address the problems timely, it as included in mandate.
Preparation of Statistical Data
Crop reporting services be created so as to provide accurate data regarding.
- Crop Estimates area/production of all crops.
- Cost of production of various crops.
- Consumption of food per capita, per annum.
- Future forecasting i.e. at National Level for domestic requirement and surplus for export purpose
Marketing is the main part of mandate to be discussed as it concerned with the production process. The following innovations are to be kept in mind for dealing with as included in mandate.
- Market Information system (MIS).
- Market Research (post harvest losses).
- Establishment of regulated market.
- Market legislation.
- Storage for food, fruit, and vegetables crops etc.
- Supply and demand situation.
- Rural markets.
- Supply of inputs for marketing.
- Provision of soft loans.
Facilitating role of extension for all inputs, seed, fertilizers, pesticides, through advice to relevant authorities and private sector on timely supply of inputs and information to the farmers on availability of inputs a gradual disengagement from production and direct supply e.g. Seed multiplication and nurseries.
Working with existing farmers groups and organization and if necessary establishing permanent farmers groups or organization and facilitating input supply and marketing of crop production.
Dissemination of Extension messages
Development of extension tools, written extension materials (leaflet, booklets posters, flip charts, video production and programme for Radio and Television, training of farmers, Non Government Organization (NGO’s) and dealers, field demonstration and field days observation.
Quality Control of Inputs
Registration of dealers for chemical inputs (Pesticides and Fertilizers) registration of growers for seed production and nurseries, physical check up of chemical, seed, fertilizer and nurseries.
Establishment of Rural Support and Farm Services Centres.
Address the farmer’s current production constraints in the area of extension services, planning and input supply. Facilitate a shift to participatory approach i.e. working together with the farmers in the target area and in cooperation with relevant research institutions, develop and provide technology package.
Mobilize extension service within the target area as effective support system for Farm Services Centres and making available farm machinery on easy rates to the farmers.
Besides this training on the job, touring and other inputs to the research centers, organization and areas of interest to enhance their knowledge and skill for adoption and improvement in their overall farm produce, income and better living condition.
Feed back is the real position which is the most important while conducting processes etc. It can be assessed through periodic meeting, individual contact, reporting system etc, etc.
Monitoring & Evaluation
Though there is no direct evaluation of the extension impact, however the funds provided are financially and physically evaluated through quarterly review. Besides the impact is judged from crop yields, food production and cash returns to the farmers & overall improvement in their life / living.