In the current year plan the strategy has been focused on advocacy (especially in rural areas). Local influential, religious and opinion learders, policy makers and media etc. through out the province. IEC campaign has been relied on the mass media for creating awareness with focus on increasing visibility of service delivery points. People have been aware of family planning, choice through field units.

PTV/Radio.

Commercial spots, drama, songs, talk shows are being broadcasted from Pakistan Television(Home), and Pakistan Broadcasting Corporation Peshawar & DIKhan by time to time in Pushto, Saraiki & Hindko. Agreement has been signed by time to time with PTV & Radio Pakistan.