In the current year plan the strategy has been focused
on advocacy (especially in rural areas). Local influential,
religious and opinion learders, policy makers and
media etc. through out the province. IEC campaign
has been relied on the mass media for creating awareness
with focus on increasing visibility of service delivery
points. People have been aware of family planning,
choice through field units.
Commercial spots, drama, songs, talk shows are being
broadcasted from Pakistan Television(Home), and Pakistan
Broadcasting Corporation Peshawar & DIKhan by time
to time in Pushto, Saraiki & Hindko. Agreement has
been signed by time to time with PTV & Radio Pakistan.