first phase of the capacity development of the Information and Public Relations
Department has gone underway at the Pakistan Academy for Rural Development
(PARD) Peshawar. This first of its kind initiative implemented with the
technical assistance of GIZ Support to Governance in Pakistan Programme is
geared towards the professional skills enhancement of the Provincial and
Regional Information Officers of Khyber Pakhtunkhwa.
details shared by Directorate of Information and Public Relations, the capacity
development of the government’s information management practitioners has been
planned and designed in phase wise manner. The first training to this effect,
“Government of Khyber Pakhtunkhwa Rules of Business”, will be completed this
week. “The orientation of the Information Officers on the rules and procedures
will improve their understanding regarding their roles and responsibilities”,
said Liaqat Amin, training coordinator on behalf of the Directorate.
the day, Secretary Information, Azmat Hanif Orakzai lauded the joint efforts of
GIZ Support to Governance in Pakistan Programme and Government of Khyber
Pakhtunkhwa which enabled the smooth implementation of the training process.
According to him, successful delivery of the capacity development programme
would contribute towards the application of post-crisis needs assessment (PCNA)
strategic and mass communications recommendations.
Implementation Support Unit has been established in Khyber Pakhtunkhwa in order
to provide institutional support to the line departments with reference to the
implementation of PCNA”, the Secretary said. He went on to say, “with strategic
communications being one of the nine priority sectors in PCNA, the capacity
development will improve our ability to better respond to the challenges needed
to overcome for sustainable peace”.
Government of Khyber Pakhtunkhwa Rules of Business training was designed akin
to a “crash course” on the principles and guidelines which regulate the civil
service cadres of Khyber Pakhtunkhwa. Topics which were covered included
introduction to constitution, civil servants act, efficiency and disciplinary
rules of 1973, office management procedures, performance evaluation and annual
confidential report writing, public financial management cycle and appointment,
promotion, transfer and leave rules.
the feedback session, the trainees articulated that in the present era,
communication has become a priority in the future development planning of the
government. They emphasised that the Government of Khyber Pakhtunkhwa had been
focusing extensively on the reach and frequency of public information through
setting up more radio stations, launching an in-house television channel and
strengthening media relations.
“With the adoption of PCNA as the official peace
building strategy by the Government of Khyber Pakhtunkhwa and FATA Secretariat,
the significance of the roles of Information Officers increased further”, said
Tariq Afridi, Communication Adviser for GIZ Support to Governance in Pakistan
Programme. The PCNA in addition to recognising communications as one of the
priority sectors also has kept communications as a cross cutting function
across other sectors, which boosts the expectation and obligations associated
with the provincial information cadre, he concluded.